Business Program

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NEW! Business Program

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Future-Ready Farmland: Capital, Clients & Technology Reshaping Farm Management

Farmland ownership, investor expectations, and management tools are changing quickly—and farm managers need to be ready for what comes next. This forward-looking business session will explore farmland as an investment-grade asset class, the shifting demographics of land ownership, where future capital may come from, and how digital tools are changing the way managers serve landowners and investors. Attendees will hear from industry voices, see live technology demos, and leave with a clearer view of how farm management may evolve over the next 10 years.

Wednesday November 4
Business Program Agenda
Start Stop Session
8:00 AM 8:30 AM

Opening Frame: Farmland as an Investment-Grade Asset Class

Reframing farmland not just as land traditionally managed for owners, but as a financial asset class with changing expectations around reporting, returns, and client service.
8:30 AM 9:15 AM

The Ownership Shift: Demographics, Transfer & Turnover

Changing ownership patterns and the potential for significant land transfer or change in control; possibly finding someone connected to the Iowa State Land Tenure Survey because of its hard data on land ownership.
9:15 AM 10:00 AM

Where Will the Capital Come From? The Next Generation of Farmland Owners

Where replacement capital will come from as ownership changes, with discussion around family offices, retail investment, registered investment advisors. 
10:00 AM 10:15 AM Break
10:15 AM 11:20 AM

Technology in Action: Digital Tools, Data Platforms & Live Demos

Digitization-focused panel with live demos.
11:20 AM 11:50 AM

What Does Farm Management Look Like 10 Years From Now?

How farm managers adapt to new landowner expectations, more data-driven decision-making, technology-enabled service, and a more investment-oriented client base. 
11:50 AM 12:00 PM

Closing Takeaways: What Will You Do to Embrace the Future?

Challenge-style takeaway around what attendees will do to embrace the future of the profession.
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