Leadership Excellence

About Leadership Excellence

The American Society of Farm Managers and Rural Appraisers is excited to announce a new three-phase leadership training program, sponsored by Pioneer, designed to provide our current and future leaders with the necessary tools and skills to excel.

The inaugural event, ASFMRA Leadership Excellence (LEX), will take place August 9-11, 2023, in Denver, Colorado. This event presents a unique opportunity for attendees to listen to top leadership speakers as they share their experiences and insights on advancing careers, sharpening skills and leading with integrity, vision and purpose.

In addition to the valuable learning experiences offered at LEX, attendees will also have the opportunity to network with other professionals in their field during a reception and social activity.

As space is limited, we encourage all interested parties to apply early. Applications will be accepted from May 1 to June 6. Join us at Leadership Excellence and unlock your true leadership potential!


August 09, 2023




1:00 PM

Ground Transportation from Airport BUS 1 Pick-up

2:00 PM

Ground Transportation from Airport BUS 2 Pick-up

2:00 PM

Check-in at Hotel – Hilton Garden Inn, Denver/Cherry Creek at 600 S. Colorado Blvd.

3:00 PM

ASFMRA Welcome and Objectives

Mark Peterson, AFM, ARA, AAC

3:05 PM

The POWER of Showing UP

Tom Morrison

4:00 PM

Bridging the Gap: Embracing Generational Differences

Beth Lenherr

5:00 PM

Leadership Excellence Adjourn

5:05 PM

ASFMRA Education Center Opening Ceremony and Reception

5:45 PM


6:30 PM

Board Bus to Social Reception

6:45 PM

Networking Reception at Stanley Beer Garden

8:15 PM

Return to Hotel


August 10, 2023






6:45 AM

Breakfast at Hotel

7:30 AM

From Metrics to Momentum:
Achieving Effective and Timely Change for Your Org.

Tom Morrison

8:30 AM

Understanding the ASFMRA Why
National committees, national services, and ASFMRA staff 

Brian Stockman

8:50 AM

Confidence, Presentation, and Messaging Workshop


10:20 AM


10:30 AM

Confidence, Presentation, and Messaging Workshop


12:45 M


1:30 PM

Consulting & Management Breakout 


1:30 PM

ASFMRA Connections – Appraiser Breakout TAF, sister orgs,


2:15 PM

Emotional Currency — The New Exchange Rate for Engaged Employees

Reagan Cannon

3:15 PM


4:30 PM

Board Bus for Denver Patio Ride and Dinner

5:00 PM


6:00 PM

Denver Patio Ride Event

8:00 PM

Return to Hotel

August 11, 2023




6:45 AM

Breakfast at Hotel

8:00 AM

Future LEX Events

Mark Peterson, AFM, ARA, AAC

8:10 AM

Washington Update

Stephen Frerichs, Legislative Consultant

8:30 AM

Leadership Styles and Transitions

Angie Coleman – FCCS

10:30 AM

Wrap-up and Adjourn

Mark Peterson, AFM, ARA, AAC

10:45 AM

Airport Transportation BUS 1

11:30 AM

Airport Transportation BUS 2

Applications closed June 6, 2023, at 5 PM MT


$625, with opportunities available for scholarships (see below). The cost includes two nights of hotel accommodations, all meals, workshops, speakers, an opening reception, transportation during the event and a social/networking event.


Many ASFMRA Chapters provide scholarships for one or two members to attend LEX. The scholarship typically covers the registration fee; however, details may vary based on each individual Chapter. To find out if your Chapter provides a scholarship, please contact your Chapter Secretary/Administrator

The ASFMRA will also provide a scholarship for one YPN-aged Manager/Consultant and one YPN-aged Appraiser member. Applicants can opt-in to apply for this scholarship on the general LEX application. 


Accommodations will be at the Hilton Garden Inn, Denver/Cherry Creek, at 600 South Colorado Boulevard. ASFMRA national will make accommodations, and the room nights are included in the registration cost. Meeting activities will be held next door at the ASFMRA National office.


Stephen Frerichs

Stephen Frerichs is the ASFMRA’s Government Relations Representative and owns and operates his own consulting company, AgVantage LLC in Alexandria, Virginia. Mr. Frerichs specializes in budget, agricultural and credit issues and has over 30 years of agricultural policy experience in Washington, D.C.

Beth Lenherr

Beth is transformative leadership coach with 20 years’ experience in human development. Beth specializes her work around equipping leaders with Self- and Other- awareness and communication skills needed for intercultural understanding and powerful human connection. Her compassion, joy and care creates lasting relationships and sustained results in the workplace.

Eileen Wixted

Eileen Wixted is a nationally recognized strategic communications and crisis management veteran who specializes in the financial services, nuclear energy, agribusiness, and health care industries. As a strategist and communications trainer, she has helped clients navigate brand damaging issues as well as coached them to face hostile media interviews and government investigations.

Reagan Cannon

Reagan Cannon is an international leadership speaker and coach, with proven tactics and insights from over 20 years of experience at Fortune 15 companies, including Amazon and AT&T. As a true global thought leader, she has delivered keynotes, participated in women’s leadership panels, and conducted development workshops for thousands of people in more than 20 countries—on six continents.

Angie Coleman

Angie Coleman is an organizational development consultant with FCCS, where she leads the employee engagement survey practice, administers and consults on assessment instruments, and supports executive selection engagements with expert research. Prior to joining FCCS, she founded and managed a consulting firm focused on human capital strategies, organizational development, employee engagement, executive coaching and executive development.

Tom Morrison

Tom Morrison began his career in association management in 1995 and quickly rose to the position of CEO of the Florida Automotive Industry Association. In 2005, he joined the Metal Treating Institute as Executive Vice President and became the CEO in 2008. Tom has played a pivotal role in driving MTI's growth, resulting in a net worth increase of over 1,500% since 2006. Besides his association management responsibilities, Tom is a highly sought-after speaker on topics such as the new UBERIZATION economy, maximizing value and engagement in associations, and personal fulfillment.

**Additional speaker information coming soon.**

Three-Phase Program

Developing leadership skills of current and future ASFMRA volunteers

August 9-11, 2023

Understanding personalities and maximizing meeting effectiveness

July 17, 2024

Immersive D.C. experience – engaging with policy makers to shape the future of our professions

September 10-12, 2024

**Please note that attendance at Phase 1 is mandatory to attend Phases 2 and 3. Don't miss out on this comprehensive learning experience.**