Agricultural Consulting Principles - Hybrid

Starts:  Feb 18, 2026 07:30 AM (MT)
Ends:  Feb 20, 2026 04:30 PM (MT)

Agricultural Consulting Proceudres

Class I – Advanced Consulting Theory
  • Creative team building/group introduction
  • Identify the role of the consultant
  • How to identify the client's goals
  • How to identify stakeholders
  • Learn how to manage consulting projects, using advanced project management techniques, as well as consulting project management models
Class II – Analytical Methods and Theories of Consulting
  • Learn to use the SWOT Analysis
  • Learn to use Porter's Five Force method of evaluation
  • Learn how to us other analysis tools
  • Introduction to other templates, checklists and other resources
  • Case Studies
Class III – Fundamentals of Data Gathering
  • Why does the consultant gather data
  • How does the consultant gather data?
    • Gathering data to fulfill deliverables
  • Introduction to Tools to gather data
    • Identifying questions you need to ask (scope)
    • Utilizing open-end questions
    • Fact finder (capturing information)
    • Who (stakeholders) do you interview?
Class IV – Advanced Concepts in Technology for the Consultant
  • How to utilize the technology as a consultant
  • Other technological tools available to the agricultural consultant
    • How to make your presentations looks better
Class V – Designing, Delivering and Evaluating the Consulting Solution
  • Does there need to be a review of the scope and of the data?
  • Setting strategies, goals and targets
  • How to present a solution that will be accepted, gain buy-in
  • Providing ROI for changes made
  • Maintaining the consulting solution (quality control)
  • Describing the problem, determining most important factors that contribute to the problem, visualizing what success looks like and creating actions to lead to success.
Class VI – Negotiating the Consulting Engagement
  • Identify the scope of the projectM/li>
    • Fact finding that leads to the appropriate scope
    • Determine the most appropriate and relevant issues
    • Outlining the deliverables
      • In depth review of the various theories of negotiation
      • Writing the consulting agreement
      • Relevant role playing to enable practicing
    Class VII – Selling the Consulting Process
    • Selling cycle
      • The participants strengths and weaknesses, enabling them to focus their business to target markets, as well as identify areas to improve
    • Marketing plan
    • Personalities
      • What is their personality type?
      • What are the characteristics of each personality type?
      • What are the physical needs of each personality type?
      • What are the emotional needs of each personality type?
    • Body language analysis
    • Negotiating
      • Study of body language and the connection to negotiation
    • Communication
      • Written and oral, emails and text messages, frequency of communication, mode of communication, etc.
    Contact Hours: 24
    Course Timetable: Days 1-3: 7:30 AM - 4:30 PM
    Accreditation Requirement: This course is required for the AAC

    For questions about approvals, contact Deanna Ilk at dilk@asfmra.org or 303-692-1222

  • Instructors: TBA
  • Pricing: TBD

ASFMRA provides digital course materials. If you are attending in-person, bringing a laptop or tablet will ensure you have access to the materials and online exam. The exam will only be provided digitally. If you have questions about the materials, please contact education@asfmra.org

Registration will close the Friday before at 12:00pm MST. If you have questions or would like to register late, please contact education@asfmra.org

Click here to view the Recommended Education Path that the ASFMRA Appraisal Education/Accreditation Committee has put together; it is highly recommended that you review the pathway prior to registration.

This course will be held in a hybrid format (some students in person, some online). Upon registering, you will either select In Person Registration or Virtual Registration. If you select the Virtual Registration, you will be sent a Zoom link to access this course one week before the course start date. If you select the In Person Registration, you will be expected to attend the offering in person in Glendale, CO, throughout the duration of the offering.

The ASFMRA reserves the right to move this offering to a livestream format up to three weeks before the first date of the offering. Any in person registrants will be notified at this time. ASFMRA does not reimburse travel cost.

Course Location:
ASFMRA Education Center
720 S Colorado Boulevard, Suite 350-S
Glendale, CO 80246

Hotel Information:
The Hilton Garden Inn Denver-Cherry Creek
600 S. Colorado Blvd
Glendale, CO 80246

By registering for this event, I understand that my photograph or video may be taken during participation in any activity (class, social gathering, outing, etc.) sanctioned by the American Society of Farm Managers and Rural Appraisers (ASFMRA). I hereby grant permission to ASFMRA to use my photograph or likeness in any publicity or promotional publications (e.g. website, social media, newspaper ads, newsletters, programs, brochures, public broadcasting releases, email promotions, etc.) and to allow video recordings of myself and/or guests.

In compliance with the Americans with Disabilities Act, the ASFMRA will make every effort to provide reasonable accommodations requested for individuals with disabilities. Requests for accommodations can be responded to more effectively if received at least two weeks in advance of the event.

*The maximum capacity for this course is 24 in-person participants and 24 online participants.
*Please note that ASFMRA reserves the right to cancel any course 3 weeks in advance.

Location

ASFMRA Education Center
720 South Colorado Blvd
Glendale, CO 80246