Ag Consulting Procedures (AAC2) | Livestream | May 2024

Starts:  May 6, 2024 08:00 AM (MT)
Ends:  May 10, 2024 05:00 PM (MT)

Class I – Advanced Consulting Theory

  • Creative team building/group introduction
  • Identify the role of the consultant
  • How to identify the client's goals
  • How to identify stakeholders
  • Learn how to manage consulting projects, using advanced project management techniques, as well as consulting project management models

Class II – Analytical Methods and Theories of Consulting

  • Learn to use the SWOT Analysis
  • Learn to use Porter's Five Force method of evaluation
  • Learn how to us other analysis tools
  • Introduction to other templates, checklists and other resources
  • Case Studies

Class III – Fundamentals of Data Gathering

  • Why does the consultant gather data
  • How does the consultant gather data?
    • Gathering data to fulfill deliverables
  • Introduction to Tools to gather data
    • Identifying questions you need to ask (scope)
    • Utilizing open-end questions
    • Fact finder (capturing information)
    • Who (stakeholders) do you interview?

Class IV – Advanced Concepts in Technology for the Consultant

  • How to utilize the technology as a consultant
  • Other technological tools available to the agricultural consultant
    • How to make your presentations looks better

Class V – Designing, Delivering and Evaluating the Consulting Solution

  • Does there need to be a review of the scope and of the data?
  • Setting strategies, goals and targets
  • How to present a solution that will be accepted, gain buy-in
  • Providing ROI for changes made
  • Maintaining the consulting solution (quality control)
  • Describing the problem, determining most important factors that contribute to the problem, visualizing what success looks like and creating actions to lead to success.

Class VI – Negotiating the Consulting Engagement

  • Identify the scope of the project
    • Fact finding that leads to the appropriate scope
    • Determine the most appropriate and relevant issues
    • Outlining the deliverables
      • In depth review of the various theories of negotiation
      • Writing the consulting agreement
      • Relevant role playing to enable practicing

Class VII – Selling the Consulting Process

  • Selling cycle
    • The participants strengths and weaknesses, enabling them to focus their business to target markets, as well as identify areas to improve
  • Marketing plan
  • Personalities
    • What is their personality type?
    • What are the characteristics of each personality type?
    • What are the physical needs of each personality type?
    • What are the emotional needs of each personality type?
    • How to work with each personality type
  • Body language analysis
  • Negotiating
    • Study of body language and the connection to negotiation
  • Communication
    • Written and oral, emails and text messages, frequency of communication, mode of communication, etc.

Contact Hours: 24 hours

Accreditation: This course is required for the AAC

For questions about approvals, contact Deanna Ilk at or 303-692-1222

  • Dates: May 6-10, 2024
  • Instructors: 
  • Hybrid Pricing: $1099/Member, $1299/Nonmember
  • Format: Livestream

Registration will close the Friday before at 12:00pm MST. If you have questions or would like to register late, please contact Katelyn Johnson at 303-692-1224 or

Click here to view the Recommended Education Path that the ASFMRA Appraisal Education/Accreditation Committee has put together; it is highly recommended that you review the pathway prior to registration.

This course will be Hybrid (some students in person, some online). Upon registering, you will either select Hybrid Livestream Registration or In Person Registration. If you select the Hybrid Livestream Registration, you will be sent a Zoom link to access this course one week before the course start date. If you select the In Person Registration, you will be expected to attend the offering In Person in Glendale, CO throughout the duration of the offering.

The ASFMRA reserves the right to move this offering to a livestream format up to three weeks before the first date of the offering. Any in-person registrants will be notified at this time. ASFMRA does not reimburse travel costs.

Textbook: The Valuing Rural America textbook is recommended for any students taking education through the ASFMRA. You may purchase a hard copy or digital version by visiting the ASFMRA bookstore.

Course Location: 

ASFMRA Education Center

720 S Colorado BLVD, Suite 360-S

Glendale, CO 80246

Hotel Information:
The Hilton Garden Inn Denver-Cherry Creek
600 S. Colorado Blvd
Glendale, CO 80246
Booking Link:
Booking code: 3117120 - Will include complimentary breakfast.

For More Information: | 303-692-1224
*The maximum capacity for this course is 24 in-person participants and 24 online participants. 
*Please note that ASFMRA reserves the right to cancel any course 3 weeks in advance.