2020 ASFMRA Virtual Annual Conference
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Thursday, November 12 General Sessions
8:00 - 9:00 AM MT
The Story We Tell Ourselves
Vance Crowe; Communications Consultant, VanceCrowe.com
sponsored by

WATCH HERE (through November 20, 2020)
Storytelling is ancient and embedded into the very core of what makes us human beings. All of us have a narrative running in our minds about who we are in relation to others, the intents we ascribe to others and who we view as heroes and villains. Understanding storytelling will help you understand the people you are working for and can reveal new ways to articulate your point of view in a way that your client can readily understand. During this keynote, Vance will discuss why some stories thrive and others are never retold so that the audience can assess the effectiveness of their the stories they tell, become a better listener that can glean the interests of another person and learn what they can do to improve their interactions with people they don’t agree with. Vance will also help the audience feel empowered to communicate in new ways that can at first be awkward, but later can become invaluable at communicating with people that are unlike you.
9:00 - 10:00 AM MT
Today's Farm Economy
Jim Farrell, AFM-Retired; President, Farrell Growth Group
Glen Smith, ARA-Inactive; Chairman and CEO, Farm Credit Administration
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WATCH HERE (through November 20, 2020)
Mr. Farrell and Mr. Smith will review the farm economy and discuss how their careers have brought them to where they are now.
Jim Farrell, AFM-Retired Slides
Glen Smith, ARA-Inactive Slides
10:00 - 11:00 AM MT
Farm Management/Consulting Breakout: Economics of Sustainable Agriculture
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WATCH HERE (through November 20, 2020)
Taylor Purucker (Mosaic) and Lisa Streck (Bayer) discuss soil health, cover crops and carbon credits and how farmers are making sustainable practices work for them economically.
Mosaic/Taylor Purucker Slides
Friday, November 13 General Session
8:00 - 9:00 AM MT
Economics Facing Agriculture
Steven L. Elmore; Chief Economist, Corteva Agriscience
sponsored by

WATCH HERE (through November 20, 2020)
Elmore will discuss the economic situation and outlook of U.S. agriculture as we close 2020 and into 2021. New elections, COVID lockdown rebound, African Swine Fever, domestic policy and trade issues will shape U.S. farm income and the outlook for our sector in 2021. Trying to bring clarity in the confusion as agriculture supply and demand keep moving along!
Steve Elmore Slides
9:00 - 9:30 AM MT
Policy Impact in 2020-21
Stephen Frerichs; President, AgVantage, LLC
sponsored by

WATCH HERE (through November 20, 2020)
What will happen in the 2020 Congressional lame duck session? How will Congressional Committees be impacted by the election? What is likely to transpire in 2021 during the next session of Congress? If you would like answers to these and other questions about how events in Washington D.C. will impact your business, please attend this session.
Stephen Frerichs Slides
9:30 - 10:15 AM MT
Keynote Speech
Bill Northey; Under Secretary for Farm Production and Conservation, United States Department of Agriculture
WATCH HERE (through November 20, 2020)
Bill Northey was confirmed as Under Secretary on February 27, 2018. Previous to leading the Farm Production and Conservation Mission Area overseeing the Natural Resources Conservation Service, the Risk Management Agency and the Farm Service Agency, Mr. Northey served as the Iowa Secretary of Agriculture from 2006 to 2018.
A fourth-generation farmer, Mr. Northey’s experience and depth of knowledge also brought him to serve as a commissioner of the Dickinson County Soil and Water Conservation District, and president and chairman of the National Corn Growers Association. He was also president of the National Association of State Departments of Agriculture from September 2011 through September 2012.
Under Secretary Northey Keynote Speech Slides
10:15 - 11:15 AM MT
Appraisal Breakout Session: Panel Discussion
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WATCH HERE (through November 20, 2020)
David W. GaNun, ARA; Senior Appraiser, Farm Credit East
Ronny Johnson; Chief Collateral Risk Officer, Capital Farm Credit
Mark Lewis, ARA, RPRA; Chair, Appraiser Qualifications Board
Appraiser Breakout Slides