General Sessions

2021 ASFMRA Annual Conference

2020 ASFMRA Virtual Annual Conference

sponsored by
LIA Administrators


Thursday, November 12 General Sessions


8:00 - 9:00 AM MT

The Story We Tell Ourselves
Vance Crowe; Communications Consultant, VanceCrowe.com

sponsored by

Kefa Capital

WATCH HERE (through November 20, 2020)

Storytelling is ancient and embedded into the very core of what makes us human beings. All of us have a narrative running in our minds about who we are in relation to others, the intents we ascribe to others and who we view as heroes and villains. Understanding storytelling will help you understand the people you are working for and can reveal new ways to articulate your point of view in a way that your client can readily understand. During this keynote, Vance will discuss why some stories thrive and others are never retold so that the audience can assess the effectiveness of their the stories they tell, become a better listener that can glean the interests of another person and learn what they can do to improve their interactions with people they don’t agree with. Vance will also help the audience feel empowered to communicate in new ways that can at first be awkward, but later can become invaluable at communicating with people that are unlike you.


9:00 - 10:00 AM MT

Today's Farm Economy
Jim Farrell, AFM-Retired; President, Farrell Growth Group
Glen Smith, ARA-Inactive; Chairman and CEO, Farm Credit Administration

sponsored by

Farmers National

WATCH HERE (through November 20, 2020)

Mr. Farrell and Mr. Smith will review the farm economy and discuss how their careers have brought them to where they are now.

Jim Farrell, AFM-Retired Slides

Glen Smith, ARA-Inactive Slides


10:00 - 11:00 AM MT

Farm Management/Consulting Breakout: Economics of Sustainable Agriculture

sponsored by

Bayer Crop Science



WATCH HERE (through November 20, 2020)

Taylor Purucker (Mosaic) and Lisa Streck (Bayer) discuss soil health, cover crops and carbon credits and how farmers are making sustainable practices work for them economically.

Mosaic/Taylor Purucker Slides


Friday, November 13 General Session

8:00 - 9:00 AM MT

Economics Facing Agriculture
Steven L. Elmore; Chief Economist, Corteva Agriscience

sponsored by

Pioneer
WATCH HERE (through November 20, 2020)

Elmore will discuss the economic situation and outlook of U.S. agriculture as we close 2020 and into 2021. New elections, COVID lockdown rebound, African Swine Fever, domestic policy and trade issues will shape U.S. farm income and the outlook for our sector in 2021. Trying to bring clarity in the confusion as agriculture supply and demand keep moving along!

Steve Elmore Slides


9:00 - 9:30 AM MT

Policy Impact in 2020-21
Stephen Frerichs; President, AgVantage, LLC

sponsored by

Kefa Capital
WATCH HERE (through November 20, 2020)

What will happen in the 2020 Congressional lame duck session? How will Congressional Committees be impacted by the election? What is likely to transpire in 2021 during the next session of Congress? If you would like answers to these and other questions about how events in Washington D.C. will impact your business, please attend this session.

Stephen Frerichs Slides

9:30 - 10:15 AM MT

Keynote Speech
Bill Northey; Under Secretary for Farm Production and Conservation, United States Department of Agriculture

WATCH HERE (through November 20, 2020)

Bill Northey was confirmed as Under Secretary on February 27, 2018. Previous to leading the Farm Production and Conservation Mission Area overseeing the Natural Resources Conservation Service, the Risk Management Agency and the Farm Service Agency, Mr. Northey served as the Iowa Secretary of Agriculture from 2006 to 2018.

A fourth-generation farmer, Mr. Northey’s experience and depth of knowledge also brought him to serve as a commissioner of the Dickinson County Soil and Water Conservation District, and president and chairman of the National Corn Growers Association. He was also president of the National Association of State Departments of Agriculture from September 2011 through September 2012.

Under Secretary Northey Keynote Speech Slides

10:15 - 11:15 AM MT

Appraisal Breakout Session: Panel Discussion
sponsored by
MapRight Logo
WATCH HERE (through November 20, 2020)

David W. GaNun, ARA; Senior Appraiser, Farm Credit East
Ronny Johnson; Chief Collateral Risk Officer, Capital Farm Credit
Mark Lewis, ARA, RPRA; Chair, Appraiser Qualifications Board

Appraiser Breakout Slides

Thank You to
Our 2020 Sponsors

Bayer CropScience
LIA
MapRight
Pioneer
AgWare
Farmers National
Halderman
Rabo AgriFinance
Beck's Hybrids
HeavyWorth
Hertz
Syngenta
Tillable
Valley Irrigation
Arizona Chapter Sponsor
California Chapter Sponsor
Idaho-Utah Chapter Sponsor
Illinois Chapter Sponsor
Iowa Chapter Sponsor
Kansas Chapter Sponsor
Kentucky Chapter Sponsor
Michigan Chapter Sponsor
Mid-South Chapter Sponsor
Minnesota Chapter Sponsor
Nebraska Chapter Sponsor
New Mexico Chapter Sponsor
Ohio Chapter Sponsor
Oklahoma Chapter Sponsor
South Dakota Chapter Sponsor
Texas Chapter Sponsor