General Sessions

ASFMRA Annual Conference Logo - LIA

2020 ASFMRA Virtual Annual Conference

sponsored by
LIA Administrators

Thursday, November 12 General Sessions

8:00 - 9:00 AM MT

The Story We Tell Ourselves
Vance Crowe; Communications Consultant,

sponsored by

Kefa Capital
Storytelling is ancient and embedded into the very core of what makes us human beings. All of us have a narrative running in our minds about who we are in relation to others, the intents we ascribe to others and who we view as heroes and villains. Understanding storytelling will help you understand the people you are working for and can reveal new ways to articulate your point of view in a way that your client can readily understand. During this keynote, Vance will discuss why some stories thrive and others are never retold so that the audience can assess the effectiveness of their the stories they tell, become a better listener that can glean the interests of another person and learn what they can do to improve their interactions with people they don’t agree with. Vance will also help the audience feel empowered to communicate in new ways that can at first be awkward, but later can become invaluable at communicating with people that are unlike you.

9:00 - 10:00 AM MT

Today's Farm Economy
Jim Farrell, AFM-Retired; President, Farrell Growth Group
Glen Smith, ARA-Inactive; Chairman and CEO, Farm Credit Administration

sponsored by

Farmers National

Mr. Farrell and Mr. Smith will review the farm economy and discuss how their careers have brought them to where they are now.

10:00 - 11:00 AM MT

Farm Management/Consulting Breakout: Economics of Sustainable Agriculture

sponsored by

Bayer Crop Science

Friday, November 13 General Session

8:00 - 9:00 AM MT

Economics Facing Agriculture
Steven L. Elmore; Chief Economist, Corteva Agriscience

sponsored by


Elmore will discuss the economic situation and outlook of U.S. agriculture as we close 2020 and into 2021. New elections, COVID lockdown rebound, African Swine Fever, domestic policy and trade issues will shape U.S. farm income and the outlook for our sector in 2021. Trying to bring clarity in the confusion as agriculture supply and demand keep moving along!

9:00 - 9:30 AM MT

Policy Impact in 2020-21
Stephen Frerichs; President, AgVantage, LLC

sponsored by

Kefa CapitalWhat will happen in the 2020 Congressional lame duck session? How will Congressional Committees be impacted by the election? What is likely to transpire in 2021 during the next session of Congress? If you would like answers to these and other questions about how events in Washington D.C. will impact your business, please attend this session.

9:30 - 10:00 AM MT

Keynote Speech

10:00 - 11:00 AM MT

Appraisal Breakout Session: Panel Discussion
sponsored by
MapRight Logo
David W. GaNun, ARA; Senior Appraiser, Farm Credit East
Ronny Johnson; Chief Collateral Risk Officer, Capital Farm Credit
Mark Lewis, ARA, RPRA; Chair, Appraiser Qualifications Board

Thank You to
Our 2020
Sponsors and Exhibitors

Bayer CropScience
Farmers National
Rabo AgriFinance
Beck's Hybrids
Valley Irrigation
Iowa Chapter Sponsor
Kansas Chapter Sponsor
Nebraska Chapter Sponsor
Ohio Chapter Sponsor
South Dakota Chapter Sponsor
Texas Chapter Sponsor