ASFMRA Annual Conference – Speakers

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Thursday General Session

8:30 – 9:30 a.m.

Economic Transitions Challenging U.S. Agriculture, Terry Barr, CoBank
U.S. and global economic transitions are creating new challenges for the U.S. food, fiber and agriculture system. Pressures for changes throughout the system supply chains are forcing realignments in business structures and valuations. The end of the commodity super cycle and the emergence of rising geopolitical uncertainties signal a period of greater uncertainty ahead.

Bio: Terry Barr, a nationally recognized economist, is senior director for CoBank’s Knowledge Exchange Division, an information- and knowledge-sharing initiative created in 2009. Knowledge Exchange draws on the expertise and insights of customers, experts within the bank and people from across the Farm Credit System to develop industry-specific strategic information and research. Terry is based in Washington, DC.

Dr. Barr’s principal focus is assessing the interactions between the U.S. and global economy and the global food, energy, fiber and agriculture markets. Particular emphasis is placed on factors shaping the rapid structural transformation of U.S. agriculture and agribusiness and the implications for commodity markets, trade, farmer cooperatives and rural infrastructure.

Previously, Dr. Barr served as chief economist for the National Council of Farmer Cooperatives in Washington, DC. Prior to joining NCFC, Terry held several positions during a 14-year tenure at the U.S. Department of Agriculture. He served as chairman of the World Agricultural Outlook Board, which is responsible for coordinating USDA’s commodity forecasts and for publishing its monthly World Agricultural Supply and Demand Estimates. He also served in the Office of the Secretary of Agriculture as director of economic analysis, where he prepared economic analyses and assessments of the impacts of alternative farm policy options and decisions. Terry holds a doctorate in economics from Washington State University.

9:30 – 10:30 a.m.

Creating the Standout Experience, Marty Clarke
This dynamic session discusses the reality of an irate customer and identifies specific strategies to handle one successfully. We will describe and discuss the opportunity and strategies for making a lasting positive impression on a client who is in a highly emotional state. Also, we will explain and reinforce the critical role customer experience plays in the revenue chain. Finally we will identify specific behaviors that destroy customer loyalty and what to do in place of these undesired behaviors.

Bio: As a wickedly funny and painfully honest professional speaker, Marty Clarke’s compelling keynote speeches, workshops and seminars continue to draw large and enthusiastic audiences worldwide.  As a Leadership consultant, Marty and his team work closely with leadership teams  who have the vision and backbone to make the changes that yield material improvements in real time.

 His first book, Communication Land Mines, 18 Communication Catastrophes and How to Avoid Them was written directly as a result of all of his years of sales experience on both sides of the decision maker’s desk.   In June 2005, Marty published his second book, Leadership Land Mines, 8 Management Catastrophes and How to Avoid Them which focuses on the on the eight specific behaviors that cripple any manager’s ability to emerge as a true leader.   In 2009, Marty published his groundbreaking third book, Sales Machine Land Mines, 6 Sales Revenue Killers and the Blueprint to Avoid Them.  This book delivers the template Marty and his staff use when fixing broken sales teams or sending good sales teams into revenue overdrive.

11:00 a.m. – 12:00 p.m.

Appraisal Breakout

11:00 a.m. – 12:00 p.m. 

Farm Management/Consulting Breakout: Crop Insurance 101, Stephen Frerichs, AgVantage LLC
The Federal Crop Insurance Program is the preeminent risk management program for farmers. Nearly 90% of the acres that are eligible for crop insurance participate in the program. Participants will gain a basic understanding of how the program works for farmers, crop insurance agents and the private companies that deliver the program. Current policy questions will be explored as they relate to the upcoming farm bill debate along with a discussion about how crop insurance subsidies can impact land values.

Bio: Stephen Frerichs owns and operates his own consulting company, AgVantage LLC in Alexandria, Virginia.  Stephen specializes in budget, agricultural and credit issues and has over 25 years of agricultural policy experience.  Prior to forming his company, Stephen was the manager of the American Association of Crop Insurers (AACI).  He represented crop insurance companies and agents in Washington D.C.  He actively lobbied both Congress and the Administration. 

Stephen also has extensive experience in the Executive Branch.  Stephen was a senior program examiner and Deputy Branch Chief in the Agriculture Branch with the Office of Management and Budget, Executive Office of the President for nearly eight years.  At OMB, Stephen advised OMB policy officials on agricultural planning, budget, legislation, and regulatory issues.  

Stephen holds a bachelor’s degree in economics from St.  Olaf College, MN and a Master’s Degree in agricultural economics from the University of Minnesota.

1:00 – 2:00 p.m.

Technology Changes in Agriculture, Dr. Bruce Sherrick, University of Illinois
The changing landscape of technologies that impact the management of agricultural assets will be surveyed, and related issues identified that will likely influence the farm management profession in the future. Disruptive innovations in the Farm Management software space, and new Asset Valuation/Appraisal tools will be used to motivate discussions of the potential changes in the sector, and to suggest possible future paths for the profession.

Bio: Dr. Bruce J. Sherrick, is the Marjorie and Jerry Fruin Professor of Land Economics, and Director of the TIAA Center for Farmland Research in the Department of Agricultural and Consumer Economics at the University of Illinois. He was nominated by the President and Confirmed by the Senate to serve on the Board of the Federal Agricultural Mortgage Association, or Farmer Mac. Dr. Sherrick teaches undergraduate and graduate courses in applied finance, and financial modeling. He has been recognized on the List of Teachers Ranked as Excellent 14 times and has won Outstanding Teaching awards in both his College and Department, as well as the Hughes Teaching Enhancement Award at the University of Illinois, and the College of Agricultural, Consumer, and Environmental Sciences Paul A. Funk Excellence Award.

Dr. Sherrick’s research is concentrated in the areas of risk analysis, crop insurance evaluation, farmland markets, and modeling of financial institutions. He is also one of the faculty members who have created and maintain programs at the farmdoc and farmdocdaily websites, the multiple award winning agricultural decision-making support program at the University of Illinois.
Dr. Sherrick earned his Ph.D. from The Ohio State University with subject matter fields in Finance and Marketing. Dr. Sherrick is also managing partner of integrated Financial Analytics & Research (iFAR), a consulting firm in Champaign that specializes in crop insurance evaluation models, credit risk assessment, and modeling of agricultural finance institutions, and is also an author/coauthor of the FAST (Financial Analysis and Solution Tools) suite of decision tools supporting agricultural producers and lenders.

2:00 – 3:00 p.m.

Basic Estate Planning Concepts For Farm Managers and Appraisers, Paul Morf, Simmons Perrine Moyer Bergman, PLC

Bio: Mr. Morf is a member of Simmons Perrine Moyer Bergman PLC where he chairs the firm’s estate planning and trust practice group. Mr. Morf is the founding vice-president of the Iowa Academy of Trust and Estate Counsel and he has served as an adjunct professor at the Iowa Law School, where he taught upper level classes related to estate planning, wills and trusts.

4:15 – 5:30 p.m.

A Washington Update, Stephen Frerichs, AgVantage, LLC
Congress is in the throes of dealing with federal spending legislation, tax reform, lifting the debt ceiling, regulatory reform, and writing a new farm bill. Attendees will learn the latest outlook for major legislation pending in Washington and how it may impact their business in the immediate future.

Bio: Stephen Frerichs owns and operates his own consulting company, AgVantage LLC in Alexandria, Virginia. Stephen specializes in budget, agricultural and credit issues and has over 25 years of agricultural policy experience. Prior to forming his company, Stephen was the manager of the American Association of Crop Insurers (AACI). He represented crop insurance companies and agents in Washington D.C. He actively lobbied both Congress and the Administration.

Stephen also has extensive experience in the Executive Branch. Stephen was a senior program examiner and Deputy Branch Chief in the Agriculture Branch with the Office of Management and Budget, Executive Office of the President for nearly eight years. At OMB, Stephen advised OMB policy officials on agricultural planning, budget, legislation, and regulatory issues.

Stephen holds a bachelor’s degree in economics from St. Olaf College, MN and a Master’s Degree in agricultural economics from the University of Minnesota.

Friday General Session

7:30 -9:30 a.m.

Georgia Ports: Gateway to American Commerce, Jaime McCurry, Georgia Ports Authority

$40 Billion a Year: Just Chicken Feed, Dr. Mike Lacy, Former Head of Poultry Science, University of Georgia

10:15 – 11:45 a.m. 

Agricultural Economics at the Crossroads, Dr. David Kohl, Virginia Tech
Agriculture and agricultural economics are at a crossroads, being driven by domestic and global economic mega trends. This energizing session will provide a view of global and domestic economics as well as how the current Administration will impact the income statements and balance sheets of the agricultural landscape.

Next, a discussion of the major mega trends impacting the agricultural industry at all levels including consumer trends, technology, demographics and the urbanization of the world population will provide insight on how to position your business for success.

Finally, discussion will center on the practices and characteristics of businesses in the top forty percent of profitability versus those businesses performing in the low thirty percent. Dr. Kohl will conclude with a question and answer session of some of the most commonly asked questions from his travels on the road.

Bio: Dr. David Kohl energizes agricultural lenders, producers and business persons with his keen insight into the agricultural industry through extensive travel, research, and exposure during his career. He is Professor Emeritus in the Agricultural and Applied Economics Department at Virginia Tech, Blacksburg, VA. Dr. Kohl has traveled over 9 million miles in his professional career and conducted over 6,000 workshops and seminars for a variety of agricultural audiences.

Dr. Kohl’s personal involvement with agriculture and interaction with key industry players provide a unique perspective into the future trends of the agricultural industry and economy. Dr. Kohl is also a business coach and part owner of Homestead Creamery, a value added dairy business in the Blue Ridge Mountains.

On a personal note, Dr. Kohl enjoys running, basketball, farms, dogs, and covered bridges. He dislikes administrative bureaucracies and paperwork!

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Agenda

General Sessions
Hotel and Travel

Guest Activities

Auction

Awards

Exhibits and Sponsors