Jaleen Edwards is responsible for developing and managing efforts to grow the internal and external markets with the goal of retaining and growing membership, increasing meeting and class attendance and retaining and growing corporate partnerships. Jaleen holds an undergraduate degree in Finance as well as an MBA with an emphasis in Marketing. Jaleen has over 15 years of association management experience with professional organizations and over 25 years of experience in marketing and communications. She has served as the chief marketing officer for a technology and accrediting organization as well as served in various roles including director of membership, chapter relations, corporate relations, marketing and communications with the Financial Planning Association – a 25,000 membership association headquartered in Denver, Colorado. Jaleen is a Colorado native and grew up on the western slope in a farming community. Jaleen and her husband Glenn, have two daughters and enjoy skiing, hiking, biking, motorcycle riding and wine tasting whenever they can!